When fish have seen it all, size and subtlety matter—and the Yamamoto Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body,...

An aggressive taper design creates better turn-over when fishing indicators, streamers, egg patterns or when paired with split shot. A medium-stiff...

For cool days and changing conditions, the Women’s Overcast Sweatshirt combines wind-resistant performance with DWR water repellency and 4-way stre...

Stay Dry. Stay Warm. Stay in the Fight. When the weather turns nasty, confidence starts with keeping your hands dry. The Hydro-Block Waterproof Glo...

Combining a hand-painted, holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait® creates a unique lure tha...

Built to blur the line between finesse and reaction, the Yamamoto 4.75” Dagger Minnow alternates between a natural sway and a high-pitch roll to tr...

The Yamamoto Covert Senko takes the original fish-catching profile of the legendary Senko and adds a completely new dimension of movement and under...