The HighKey series is your go-to for effortless fishing with serious style. HighKey combos bring the perfect mix of comfort, control, and eye-c...

Built for the bold and adventurous, the SOGO series turns heads on the water with its patterned dipped rod and reel wrapped in reimagined camot...

**Line Capacity 330 of 20** Hards anodized aluminum sideplate Large aluminum spool with line marker Chrome plated brass frame Silent double dog re...

Built from ultra-durable TPE material for exceptional longevity, the Hag's Prickly Pear Jr 9.9mm Creature Bait offers a downsized profile specifica...

It’s America’s most trusted, easy-to-use fishing reel, now with a larger gear ratio that lets you retrieve your lure 20% faster. Features all-me...

Weight-To-Power Ratio Best Pairing For Jerkbaits Light Wire Treble Keeps Jerkbaits Perfectly Balanced Cold Forged Shank For For Durability & St...

The Zeppelin pushes the boundaries in what can be achieved in precision engineering. This 3D reel is only possible with state of the art CAD/CAM de...