For the last decade, gliding and darting baits have taken the fishing world by storm.

Everything you need for ice fishing success is right here. This complete combo pack includes a depth finder, line markers, 50 yards of line and Frabill's Lil Shiner™ tip-up light.

The original Polar Tip Up has been catching fish for over 40 years. Lubricated with Therma-Lube ensuring smooth operation in the coldest temperatures

The JawJacker sets the hook before fish spit the bait and get away.

HT Ice Blue Super Flex Ice Fishing Rod

Features Mick-E ears that help the jig glide and dance through the water like a real water bug.

The Northwoods edition adds to the industry leading Freefall series. It is a feature rich elite performance reel that will enhance your ice fishing experience.

Slicked out and loaded with drip, the new Trick Shop special edition is freshly minted for those in the know. Snag your limited run masterpiece while supplies last.