Stay Dry. Stay Warm. Stay in the Fight. When the weather turns nasty, confidence starts with keeping your hands dry. The Hydro-Block Waterproof Glo...

Combining a hand-painted, holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait® creates a unique lure tha...

Built to blur the line between finesse and reaction, the Yamamoto 4.75” Dagger Minnow alternates between a natural sway and a high-pitch roll to tr...

The Yamamoto Covert Senko takes the original fish-catching profile of the legendary Senko and adds a completely new dimension of movement and under...

Speed is the ask – Bullet™ is the answer. Zebco’s Bullet spincast reel is our fastest spincast reel ever, picking up 29.6” of line with each turn o...

Perfect for covering water and targeting offshore bass, the Carolina Rig keeps your bait moving naturally behind a weight and swivel. It excels on ...

The Shakey Head excels when bass are tight-lipped. Its subtle, bottom-crawling action mimics a feeding baitfish or worm, making it irresistible for...

Expertly designed, shaped, and painted by renowned world-champion wood carver and artist Andrew Gardner, the Synch Fishing Artisan Glide Bait is a ...