For the last decade, gliding and darting baits have taken the fishing world by storm.

The original Polar Tip Up has been catching fish for over 40 years. Lubricated with Therma-Lube ensuring smooth operation in the coldest temperatures

Slicked out and loaded with drip, the new Trick Shop special edition is freshly minted for those in the know. Snag your limited run masterpiece while supplies last.

Features Mick-E ears that help the jig glide and dance through the water like a real water bug.

HT Ice Blue Super Flex Ice Fishing Rod

The JawJacker sets the hook before fish spit the bait and get away.