Introducing the Ross Cimarron Creek x Coors Banquet Reel—a reimagined classic built for purists who value feel over frills. Designed and machined in Montrose, Colorado, this new lightweight click-pawl reel delivers crisp audible feedback, smooth controlled tension, and a clean, minimalist design that shines on small streams, alpine lakes, and trout-focused waters.

This release marks year three of the Ross x Coors Banquet partnership, celebrating shared Colorado heritage and craftsmanship. Inspired by the iconic top of a Coors Banquet bottle cap, every reel is machined, anodized, and laser-engraved in Montrose, Colorado.

With every reel sold, a portion of proceeds is donated to Trout Unlimited to support river conservation and protect cold, clean water for future generations. Together, Ross Reels and Coors have raised over $200,000 to date, with a shared goal to raise an additional $100,000 in 2026—because protecting the waters we fish is just as important as the gear we fish them with.