Booyah

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surface.

Booyah Poppin' Pad Crasher

Booyah Pad Crasher Jr 1/4 oz

Booyah Pad Crasher 1/2 oz

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates.

This Booyah 3 pack gives you the most realistic leopard frog pattern in 3 different models including the Pad Crasher, Pad Crasher Jr, and Poppin' Pad Crasher

This little jig carries the attitude of the big boys. With a 60-strand ultra fine BOOYAH silicone skirt, light weedguard and a Ultra Point black nickel light wire hook, this baby has a proven record of catching the big ones.

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook perfectly for a sure hookset.

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns.

The ToadRunner Jr is the scaled down version of the exciting, and fun to fish ToadRunner. It has all of the features anglers have come to love in the larger size, but in a scaled down package perfect for small waters, or shy bass.

The BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright.

This BOOYAH Double Willow Blade spinnerbait is a proven bass tournament winner.

BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market - Pond Magic Buzz. With matching color blades and exclusive 60-strand ultra fine silicone skirts that match the hatch of a bass' favorite prey, Pond Magic Buzz's c

A truly unique bait series, Pond Magic Spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards, but certainly not short on features.