Soft Plastics

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition.

Small appendages for life-like movement
Imitates natural panfish prey
Designed for a horizontal presentation
Small enough for picky panfish yet large enough for perch and crappie

The BAMF is a new style of soft baits that are 10 times tougher and last longer than the competition.

Beavertail bait is a revolutionary lure that replaces live bait. Unlike plastics, it has a natural meat scent, a life-like natural feel, and it's durable.

We all know how Wacky rigging attracts big bass – that’s no secret. It's the same for enticing monster panfish through the ice!

Bold soft baits crafted for the serious ice anglers; the Tetrad is what you want if you like to fish with high-finesse presentations.

Custom Jigs & Spins Ratfinkee

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations.

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations.

The Coconut Crab  is a new style of soft baits that are 10 times tougher and last longer than the competition.

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition.

Small appendages for life-like movement
Imitates natural panfish prey
Designed for a horizontal presentation
Small enough for picky panfish yet large enough for perch and crappie

The VMC Tungsten Wax Tail Jig is pre-rigged with the Wax Tail soft bait.

Thin tapered legs designed for high action with minimal jig movement
Ideal for perch and crappie
Designed for a horizontal presentation
Large body for easy rigging