Powerbait

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

Glowing formula nibbles Glow the Color You See!

Small appendages for life-like movement
Imitates natural panfish prey
Designed for a horizontal presentation
Small enough for picky panfish yet large enough for perch and crappie

Thin tapered legs designed for high action with minimal jig movement
Ideal for perch and crappie
Designed for a horizontal presentation
Large body for easy rigging

This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange and Fluorescent Yellow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

PowerBait Power Eggs Floating Magnum