Powerbait

Thin tapered tail designed for high action with minimal jig movement

Disperses scent cloud crappies and panfish can’t resist

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect.

Resembles small darting fish fry

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

PowerBait Power Eggs Floating Magnum

Bassmaster Classic® winning bait!

Unique tail design for increased action

When moved aggressively the Whipworm has a high action undulating tail to attract fish

Small appendages for life-like movement

Color combinations on eggs that include a clear side and current proven fish-catching colors

The ever-popular Skeet Reese design has been taken to the next level

Slowly disperses scent cloud to attract panfish for more bites

Pre-rigged and ready-to-fish!

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

3-pack includes: Chartreuse Glow, Pink Glow, White Glow