Powerbait

Unique tail design for increased action

Small appendages for life-like movement

When moved aggressively the Whipworm has a high action undulating tail to attract fish

Thin tapered tail designed for high action with minimal jig movement

Cut design and extra soft for increased movement and life-like action

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Slowly disperses scent cloud to attract panfish for more bites!

Slowly disperses scent cloud to attract panfish for more bites

Pre-rigged and ready-to-fish!

Bassmaster Classic® winning bait!

Resembles small darting fish fry

Color combinations on eggs that include a clear side and current proven fish-catching colors

The ever-popular Skeet Reese design has been taken to the next level

Disperses scent cloud crappies and panfish can’t resist

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange and Fluorescent Yellow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

PowerBait Power Eggs Floating Magnum