Powerbait

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer.

Giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange and Fluorescent Yellow

PowerBait Power Eggs Floating Magnum