Powerbait

2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor

Giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

PowerBait Power Eggs Floating Magnum

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer.

Color combinations on eggs that include a clear side and current proven fish-catching colors

The ever-popular Skeet Reese design has been taken to the next level

Disperses scent cloud crappies and panfish can’t resist

Slowly disperses scent cloud to attract panfish for more bites!

Slowly disperses scent cloud to attract panfish for more bites

Pre-rigged and ready-to-fish!

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

3-pack includes: Chartreuse Glow, Pink Glow, White Glow

This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange and Fluorescent Yellow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving