Powerbait

The ever-popular Skeet Reese design has been taken to the next level

Unique tail design for increased action

Small appendages for life-like movement

Slowly disperses scent cloud to attract panfish for more bites

Bassmaster Classic® winning bait!

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect.

When moved aggressively the Whipworm has a high action undulating tail to attract fish

Thin tapered tail designed for high action with minimal jig movement

Resembles small darting fish fry

Color combinations on eggs that include a clear side and current proven fish-catching colors

Disperses scent cloud crappies and panfish can’t resist

Slowly disperses scent cloud to attract panfish for more bites!

Pre-rigged and ready-to-fish!

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

3-pack includes: Chartreuse Glow, Pink Glow, White Glow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

PowerBait Power Eggs Floating Magnum