Reaction Innovations

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action.

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough.

A girthy Flirt perfect for magnum shakey heads, large drop shot rigs, Texas rigs, and as a floating worm.

The patented Shiver Shot is one of the best options made for finesse fishing.

The silhouette and action mimics bait fish and crustaceans like no other lure.