The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait.

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action.

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pro circuit and club level tournaments across the nation.

The silhouette and action mimics bait fish and crustaceans like no other lure.

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-sized package.