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The Strike King® Rattlin' Midnight Special® Spinnerbait covers all the low-light bases.
The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®.
Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk soon!
When the bass finally tear up your KVD Toad Buzz's soft plastic frog, replace it with the Strike King® KVD Perfect Plastics Gurgle Toad.
Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches?
A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths!
One of the most popular crankbaits on the market!
Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you.
Designed to the exact specifications of angling legend Kevin VanDam.
Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill.
A medium-sized body with a wider wobble and an oversized bill to deflect off cover.
Designed to the exact specifications of angling legend Kevin VanDam.
The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer.
Strike King®'s Tour Grade Football Jigs are the ultimate deepwater, big-bass jigs!
The Strike King Premier Plus features the exclusive Z-Man perfect skirt. The perfect skirt blooms wide and even, and the exclusive Magic Tail also serves as a trailer and provides extra action to the skirt.
Look closely at the Strike King® Swinging Swim Jig, and you'll see that unlike other jig styles, it's not built on a fixed hook.
The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
The Pro-Model Jig has a new head design and a unique new rattle design. Both enhance performance in heavy cover.
This 8-sided beast takes the concept of the soft jerkbait to another level.