8 millimeters of ultra-warm, waterproof. weather-ready neoprene to combat the world's coldest regions..

Floating. Scented. Super stretchy and long lasting.

Supplying astoundingly smooth operation with every turn of the handle, Lew’s Custom Pro Spinning Reel is up for any job at any time.

The new Strike King Tumbleweed is here to revolutionize your fishing game.

Designed for women anglers who crave comfort and performance- these pants are a game-changer in the world of fishing gear.

The legend goes the yazhi minnow could catch wild trout at numbers unimaginable! The elders would talk about its lifelike action and appearance which seemed almost supernatural. 

Tapers are specially designed for trout applications with positive turnover and accurate presentations. v

The Amplitude Smooth series of lines are, simply put, the highest-performance smooth fly lines in the world.

Easy Shrimp Eyes are designed to make tying with shrimp eyes as easy as possible for you.

The drop back bung completely revolutionizes small stillwater indicator fishing, particularly on challenging days with light winds & pressured fish.

Baseball, barbeque, and bluegill – America’s Favorite Pastime.

M4 Boa Replacement Kit - Dial/Tool/Lace Combo

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance.

Weatherproof decal stickers to "Fishe" up your car, water bottle, cooler, boat, and everything else. 

Shad are large baitfish targeted by a multitude of gamefish. Based On A 3D Scan Of An Actual Baitfish.

Sunset® Amnesia® Memory-Free Monofilament Shooting Fly Line is the original low-memory shooting line.

Highly durable, standard modulus, and moderate fast action blanks with powerful butt sections, come together to create one of the best values of any rod on the market.

The SLATE Breathable Stockingfoot Chest Wader is 100% waterproof.

The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA for a determined daily driver

Crafted in central PA.  You won't find a better redfin imitation!

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube!

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.”

The Pflueger President Spinning Reel continues to lead the way in performance and value.