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BeadHooks are the only hook ever designed, tested, and tweaked to increase your landed fish ratio when fishing the bead.
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water
Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market.
• SMALLEST JIG ON THE MARKET: The Mini Magnet™ is a much smaller version of the Trout Magnet™.
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile.
Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches?
Unique Spinning Action In-Line Weighted Body Design Pulsating Hackle Tail Attracts Fish Genuine Silver, Brass, or Copper Blades
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing.
This shallow running Mini version of the Fat Rap® and its tight swimming action perfectly imitates the motion of fleeing bait, drawing instinctive strikes when nothing else works.
A compact bait with multiple water pushing appendages. Can be texas rigged, carolina rigged, or even used as a jig trailer.
Effective for crappie, bluegill, and perch, the Puki offers a downsized yet highly visible presentation that puts more fish topside.
The Zebco Stinger spinning reel is a high-quality, versatile, and reliable choice for any angler!
Bolster your bucket with a comfortable and functional seat. The SeatStash Bucket Lid features a high-quality foam pad for all-day comfort. Under the hood, the storage area is divided into four separate areas to keep loose gear organized.
The Hammer Fly pairs “buggy” glow eyes with a natural fly-style body, making it an excellent choice for both ice fishing and open water action.
This jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra flash and vibration
The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation.
Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engineered to maximize casting distance with a broad spectrum of lures.
These fold up neatly to fit easily into a five-gallon bucket.
Engineered for standout finesse presentations, the Strike King Sexy Bug delivers a one-of-a-kind profile packed with action.
