The FishUSA Flagship Dual Sided Terminal Tackle Box keeps hooks, swivels, snaps, and other small tackle items organized and easy to find on the water.

The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new modern colors in a modern aesthetic. The best part? It catches all species.

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walking bait and a hollow body frog.

As the use of braided lines on spinning reels continues to grow in popularity Sunline continues to develop new braided lines for increased efficiency on spinning reels.

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market.

The Yama Bug is perfect for flipping and pitching, but it can get the job done as a jig trailer and in other scenarios as well.

The Chop Block is adept at generating both a wide, slow glide and a fast, tight chopping action.

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie and panfish.

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers targeting trophy bass feeding on oversized forage.

Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes!

Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice.

Anchor your shelter in minutes using a cordless drill.

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined design delivers a distinct and captivating action in the water, setting it apart from the original Rage Swimmer.

The Strike King Spotlight Shim-E Minnow redefines versatility and performance in soft plastics, delivering a unique action that stands apart from anything else on the market.

Carbide spikes bite into smooth, slick surfaces ensuring long-lasting, positive traction in treacherous terrain such as mossy rocks, logs, ice, or snow.

Meet the Undisputed Ruler of the North.

The MACH Smash baitcast combo is engineered for precision. The reel features a recessed, externally adjustable MC-1 Magnetic Cast Control system to fine-tune your casts with ease.

Experience precision, power, and smooth performance with the Accel Baitcast Reel.

The sharpest blades for that “brand new” blade experience.

The 13 Fishing FreeFall Ghost Aluminum Reel features the groundbreaking FreeFall trigger enabling ice anglers to reach specific depths and achieve immediate hookups by releasing the trigger within desired zone.

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy musky/pike/walleye bait, unlike anything you've seen before.