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When fishing is the only itch you want to scratch, the long-bill Bugstopper SunShield Cap delivers lasting UPF50+ sun protection and proven Insect Shield® performance.
The Zebco Rhino Tough Ice Fishing Rod Combo is built for the rowdiest of cold-weather adventures.
Hand-tuned and tank-tested, the Ultra Light Shad swims with legendary Rapala® action right out of the box.
100% Fluorocarbon with stealth-like invisibility Hydrophobic/Water Repellent Superior strength, abrasion resistance and sensitivity Low-stretch index for optimal hook setting power Sinks 4 times faster than monofilament
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded
The Daiwa Yamamoto Neko Macho gives anglers unmatched performance.
The FishUSA Flagship Flex Ice Rods offer ice anglers an exceptional combination of performance and affordability, making them a go-to choice for targeting panfish in cold weather.
The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to trigger aggressive strikes from bass and other predators.
Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes.
The Nuclear Ant is unlike any ant ever seen before!
Sunset® Amnesia® Memory-Free Monofilament Shooting Fly Line is the original low-memory shooting line.
From the backcountry to the dock, experience the versatility of the revamped Trout-Panfish II series.
With the Douglas LRS Fly Rod Series, Head Rod Designer Fred Contaoi has brought high-end performance to a price point for every angler, redefining the value expected from a fly rod without the premium price tag.
The Jointed Pinhead has been a staple in ice anglers tackle boxes for many years.
For the last decade, gliding and darting baits have taken the fishing world by storm.
Wide gap streamer hook with long shank and straight eye.
The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding this bait and keeping the tail from dancing and you’ll get a glimpse of the irresistible action that has
The Demon™ is like an institution among ice fishermen.
Rod Key Features Durable Fiberglass Blank Stainless Steel Guides with High Polished Inserts Custom Evolve Reel Seat
Compact design combined with the heavy weight of tungsten.
