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Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BIG catchers.
The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog.
The Chop Block is adept at generating both a wide, slow glide and a fast, tight chopping action.
The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech, it slides up the line on hookset to prevent thrown hooks.
The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked.
The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs.
The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers targeting trophy bass feeding on oversized forage.
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes!
Engineered with a unique and innovative profile, this lure is specifically designed for peak performance.
The Clam Corner Console offers organization and convenience in the ice house.
The Clam Ice Skimmer makes it easy for removing any ice and slush in your ice hole.
Keep your ice fishing jigs and spoons organized, secure, and ready to go with the Clam HD Tackle Boxes.
Keep your spreader poles where they belong; out of the way and easy to find!
The Clam Ice Skimmer makes it easy for removing any ice and slush in your ice hole.
Following in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action.
The Mr. Crappie XL Stiletto Jig Heads are meticulously engineered to elevate your fishing game. Featuring an ultra-thin wire, 90° nano-coated Gamakatsu hook, these jig heads are designed to increase your hook-up ratios
The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish.
Make fast work of landing and releasing your catch without harm to you or the fish.
The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits.
The Dictator is a creeper. This top water lure never leaks and never loses its buoyancy like comparable wooden top waters. They are made of high pressure polystyrene that have the density and buoyancy characteristics of more expensive balsa lures.
DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The OCTOGAMBO GRUB, just like the Mogambo is a proven performer for flippin, pitchin or topwater. A highly demanding lure that is sure to be a favorite of anglers from coast to coast.
The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone.
The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs.
