The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping

UNBEATABLE STRENGTH Most durable small diameter ice braid available HYDROPHOBIC Water-repellant protection to reduce freezing ABRASION RESISTANT GORE® Performance Fiber adds incredible fray and abrasion resistance for durability

Designed to stay manageable even in frigid water Special additives deter water absorption that causes ice build-up

The silhouette and action mimics bait fish and crustaceans like no other lure.

Salmon and Steelhead specific rod blank tapers and powers. A favorite for Lake Ontario and Lake Erie tributary fishing.

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly.

Our top selling soft plastic for catching crappies! A must have for any panfish box

In the middle of winter, there’s nothing anglers long for more than a little Heatwave

Lightweight composite and aluminum materials deliver efficient performance—perfect for hole hopping.

Safety on the ice starts with the right gear—and the Clam Deluxe Floating Ice Picks are a must-have for every angler.

Ultra-light. Razor-sharp. With the Integrated Custom Evolve® Titanium Spring Bobber, Capture Panfish picks up the faintest bite and delivers the speed and control to haul more slabs topside.

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel every strike and land every fish. Clout is built for anglers who want to dominate the day on the ice.

Thanks to its plain carbon Solid Tip the Ultra Fast Action Rise rods offer enhanced taper to not only activate and feel your lure but also detect the bites before the fish detects you.

Targeted to the overall needs of the average fly fisher.

Tactical Microflash dub is a fine cut, pearlescent and translucent, synthetic, textured dubbing.

The Tikka Flash PT is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more!

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-sized package.

The DEEP EDDY breathable stockingfoot chest wader is an excellent value with proven performance.

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action.

Here’s a secret the rest of the industry doesn’t want you to know. Every 13 Fishing ice combo outclasses the competition in performance and aesthetics.

Megabass Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original Vision OneTen by up to 3ft.

The CenterSpin line up from Lamiglas are 2-Piece Steelhead & Salmon rods that you can use with either a CenterPin reel, or a Spinning Reel.

The Gravity Reel is a lightweight ice fishing reel featuring a sensitive anti-drag trigger.