The KVD 100 Jerkbait is a shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish.

The entire KVD line of crankbaits has been painstakingly designed and tested at the hands of Kevin VanDam himself.

An essential piece of ice fishing equipment ice skimmers allow anglers to keep their holes ice free.

Constructed of heavy duty brass to withstand continuous attacks!

Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop shape mimics fingerling sized baitfish and other aquatic food.

The Thingamabobber combines all of the best strike indicator elements in one simple design!

Coated braid that glides through the rod guides with ease.  Low stretch, very sensitive, and affordable.

The MarCum® VS485C underwater viewing system proves that top-of-the-line performance doesn’t have to come with a top-shelf price tag.

An aggressive taper design creates better turn-over when fishing indicators, streamers, egg patterns or when paired with split shot. A medium-stiff, abrasion resistant nylon leader retains less memory and allows anglers to fish around sharp rocks and heav

Eskimo Ice Anchors keep your ice shelter in place and secure on windy days.

Designed to remove the maximum amount of slush, the handle extends from 15" to 34", eliminating the need to bend down.

The Rapala Folding Camera Panner is simple and easy to use. The panner expands to 17” diameter to support any size hole on the ice. Works with all size camera cables.

Military grade protection for your maggots, waxworms, mousies, and other creepy creatures. Insulated to maintain perfect temperature.

The Heavy Duty Electric Fillet Knife gives you more power resulting in incredible control when filleting even the biggest of fish.

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop.

Replacement tubing for all blackbird floats, as well as most others. Converts any Blackbird float for use as a quick change float.

Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on hook better. Ideal for fast current fishing.

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig.

Easily weighted with slotted beads or dumbbell eyes. Add more shanks for multiple articulations or simply slide on a hook to fit your target species.

A longer version of the TP610. Strong wire. Big hook gap aids tracking and hook up percentage on bulky modern streamers, deer hair and mouse pattern designs.