Sound heightens curiosity in fish and triggers investigation.

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package.

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip.

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour.