The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile.

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig.

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook.

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait.

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations.

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality.