Highly skilled in coercion, this gear amplifies your ability to command and control. A Ghost set up with added stealth for sneak attacks delivers undercover results for when you need to slip a few bites past your friends for bragging rights.

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability you demand.

The Snitch Ice Rod is perfect for any ice angler, from beginner to expert. The rod incorporates Flex-Core tip technology making it ultra-sensitive, not just visually, but by touch as well. This allows for superb bite detection and accurate focus.

Bold soft baits crafted for the serious ice anglers; the Tetrad is what you want if you like to fish with high-finesse presentations.

Redesigned and Reimagined, 13 Fishing Descent ice reel is our entry price point into inline reels, and it is better than ever!

Ultra-light. Razor-sharp. With the Integrated Custom Evolve® Titanium Spring Bobber, Capture Panfish picks up the faintest bite and delivers the speed and control to haul more slabs topside.

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you react faster, hold longer, and stay in control on the ice.

We made the OG better… again. The Tickle Stick has been a strong staple in the 13 Fishing Lineup for a long time. We’ve dosed it with some techy features that bring the flat tipped wonder up to our expectations.

In the middle of winter, there’s nothing anglers long for more than a little Heatwave

Here’s a secret the rest of the industry doesn’t want you to know. Every 13 Fishing ice combo outclasses the competition in performance and aesthetics.

The high-function hitman series, the Wicked has been remade from the core of its DNA.

Rod Key Features Durable Fiberglass Blank Stainless Steel Guides with High Polished Inserts Custom Evolve Reel Seat

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel every strike and land every fish. Clout is built for anglers who want to dominate the day on the ice.

Feel every strike with precision and control. Surge’s responsive blank and smooth guides let you connect with the action instantly, while the comfortable handle and custom reel seat make long days on the ice effortless.

Affordable ice rod that's perfect for the beginner or someone looking to add another rod to the locker.

The Squidworm is a new style of soft baits that are 10 times tougher and last longer than the competition.

The Snitch Pro Spinning Combo is a combo that accommodates the needs of anglers who look for the combination of high-performance graphite and military-grade E glass bite detection and attitude.

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations.

The 13 Fishing FreeFall Ghost Aluminum Reel features the groundbreaking FreeFall trigger enabling ice anglers to reach specific depths and achieve immediate hookups by releasing the trigger within desired zone.

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications

Our stealthiest hat to date. If you're attempting to be undetected and sneaky, this is the winner.

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications