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Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Berkley® Flicker Shad® performance with an even more exaggerated action.
Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BIG catchers.
Compact profile, perfect for for when smaller presentations are key.
7-inch XCD Fillet Knife: Made with stainless steel and a semi-flex blade, perfect for most game species.
Lifelike imitation of a nightcrawler pinched in half
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species
Gulp! Hard Bait Gel is uniquely formulated to add scent dispersion to Berkley Scented Flicker Shad hard baits equipped with Scent+ Pocket technology driving the fishes sense of smell crazy!
Skip it, slide it, and cast it without fear where traditional glide baits previously have not been able to reach.
A PROFESSIONAL GRADE MONO - EXTREME STRENGTH, SENSITIVITY, AND CONTROL
The wildly popular Frittside 5, now in a three pack kit.
The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox.
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.
Hand-wound with wire instead of crimped for a stronger hold
The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim Jig, Swing Head or Texas Rigged.
Ribbed body provides more surface area for greater scent dispersion!
2.5" compact crawfish imitation ideal for Ned Rig applications
2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
