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Ribbed body provides more surface area for greater scent dispersion!
Berkley hard baits have been designed by combining decades of pro experience and know-how with Berkley's passionate design team and state-of-the-art design and testing facilities.
Actions and lengths engineered for jigging and spider rigging techniques, developed with a unique solid carbon fiber tip for added durability and sensitivity.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!
One of the most popular styles, the Octopus is a multi-species hook that can accommodate a wide variety of live and artificial baits.
It's anatomically correct tail mimics live baitfish. The body shape is ideal for drop shot rigs and jig heads.
Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your favorite lakes, rivers and streams
Combines salmon egg and trout worm into one incredible bait
The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox.
The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait.
Bassmaster Classic® winning profile and action now in PowerBait MaxScent technology!
The all-new material releases a super-charged scent field attracting fish in a way never before seen
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
Easy-casting Berkley Vanish has become a popular mainline fluorocarbon in the U.S. and Canada.
Berkley PowerBait makes novice anglers good and good anglers great!
The new and improved Berkley Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling.
The Swimbait hook is the ideal soft plastic hook and features a center pin screw lock attachment to keep your bait locked in and secure.
Use the Berkley® Line Stripper Max with any standard power drill to easily and quickly remove line from fishing reels.
With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!