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The Flat worm is the perfect drop shot bait. Quivers and wiggles with any movement, plus it utilizes the MaxScent technology for added flavor that fish love
A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions.
The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to trigger aggressive strikes from bass and other predators.
Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling.
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action.
Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice.
Berkley PowerBait makes novice anglers good and good anglers great!
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!
The Chop Block is adept at generating both a wide, slow glide and a fast, tight chopping action.
Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes!
Large profile, prime for when a larger presence in the water is desired.
Proven Berkley Flicker Shad action for targeting shallower fish. T
Berkley PowerBait makes novice anglers good and good anglers great!
Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.
Extreme fighting power for big game fish -- saltwater or freshwater!
Bassmaster Classic® winning profile and action now in PowerBait MaxScent technology!
The new and improved Berkley Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Smells and tastes like your favorite scents Crystalina glitter reflects light and increases visibility
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Easy-casting Berkley Vanish has become a popular mainline fluorocarbon in the U.S. and Canada.