Its streamlined design allows it to glide effortlessly through heavy cover, making it a reliable choice even in challenging environments.

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market.

The Strike King Spotlight Shim-E Minnow redefines versatility and performance in soft plastics, delivering a unique action that stands apart from anything else on the market.

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package.

The 5XD Elite is 5/8 oz. and has a diving depth of 15-feet.

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish.

The Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a smaller profile.

Strike King's Tour Grade Split Rings are an excellent choice for the serious angler looking to personalize their baits or replace worn out split rings.

Do you want to attract the largest bass in the lake, from a long way away, and cast a mile?

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®.

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash.

The XD series from Strike King® has set the standard for deep running crankbaits.

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait.

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined design delivers a distinct and captivating action in the water, setting it apart from the original Rage Swimmer.

The new Strike King Tumbleweed is here to revolutionize your fishing game.

The Series 4S features the same body design as the popular Series 4, but is designed for shallow applications. It crawls through all types of thick shallow cover with its unique wide wobble design and square bill.

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up.

The wide wobbling action also produces a strong vibration that fish can feel from a great distance to increase your bite window.

Originally designed and fine-tuned by legendary angler Kevin Van Dam, the KVD Elite 1.5 is a higher-quality version of its predecessor that he used end route to win a Bassmaster Classic win and 7 Angler of Year Titles.

Armed with premium Mustad Trible Grip treble hooks and covered in custom pro-designed paint jobs, the Strike King 3XD Elite Crankbaits provide a small profile that dives deep

The Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed.

The Strike King Homing Minnow Swimbait is a pre-rigged bite-size baitfish imitation that allows anglers to simply tie one on and go scoping with pinpoint precision and accuracy.

Designed with Forward Facing Sonar techniques in mind, the Strike King Pinger Minnow is pre-rigged for a flawless presentation every time right out of the package.