The crazy cousin in the Rage Craw family, Strike King's Rage Luau Craw came to party.

Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait.

The Lil Suck’r is a small profile, shad pole style swim bait with a paddle tail and a subtle swimming action.

Strike King designed the Filler Worm with an extra-wide head to give the worm added strength and durability

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes.

If you are pond hopping and wanting to show up your friends, this is the bait you need on the end of your line.

Strike King’s Tour Grade Bitsy Crackin’ Tube Head features a teardrop shaped head that puts the majority of the weight at the front of the tube.

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash.

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship!

One of the most explosive, highest action worms in the Strike King line-up.

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.

Designed to firmly grip soft plastic so they stay locked in after extended use, Strike King Tour Grade Tungsten Neko Weights feature a heavily ribbed construction to prevent them from flying out during a cast or when fighting a fish.

The unmistakable Rage Tail pincers simply move like no other. Its versatility is remarkable, and its action is unmistakable

This noisy little beast refuses to be ignored. Designed with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action.

The worm is ideal for a Texas Rig using a 4/0 or 5/0 hook.

Strike King’s Mr. Crappie Maribou Sausage Spin is a crappie jig featuring a silver 3/4-inch hammered willow leaf blade that spins when retrieved or jigged vertically.

The KVD ELITE 300 Jerkbait lineup is designed to deliver increased success on the water.

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill.

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance.

The Strike King Tour Grade Tube Jig Head features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made for tubes and hollow bodied swimbaits

Designed by Kevin Vandam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 squarebill.

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash.