Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-inch size.

A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silicone skirts in custom-designed patterns provide a realistic appearance, lifelike action, and tantalizing slow fa

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes.

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market.

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks.

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jigheads 4" length, 6 baits included per pack Made in the USA

Just add your favorite ElaZtech finesse bait, and hang on!

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie and panfish.

The Baby Jack packs Jack Hammer performance into a downsized design.

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile.

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro ShroomZ sports a beefy, 2/0 hook sought after by serious tournament anglers for more lifting power in heavy curre

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook.

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech, it slides up the line on hookset to prevent thrown hooks.

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked.

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs.

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer™ slashes, sputters and carves the surface unlike anything you've seen before.

The 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more.

The patented Rattle-Snaker tool allows for the easy insertion of glass rattles or tungsten weights into the bodies of ElaZtech® superplastics

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance.

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullheads, sculpins, darters, and mud minnows.

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously.