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The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.
The body shape is ideal for Texas and punching rigs, as well as jig trailers.
Troll your way to more and bigger fish with the WNC "Boogie Shad".
The ever-popular Skeet Reese design has been taken to the next level
All of Morizo Shimizu’s theories about jerking is contained in this killer-size jerkbait.
Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”.
The Structure gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage of bass across the country, the bluegill.
The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic. A cross between a lizard and a creature bait, the Hogwalla is as versatile as it gets.
Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches?
Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail!
Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait.
Pro Design by Bassmaster Classic® Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influence
Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®.
After countless requests, the Googan Squad has developed the perfect jig Trailer.
The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality.
Rig weightless on a 4/0 or 6/0 wide gap hook, with the tail up.
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.
The downsized head and skirt profile of the Berkley® Finesse jig are ideal for anglers desiring a smaller, more subtle presentation.
Easy casting ability while still having a small body and fixed weight. Striking the best flight distance beyond the common of all small crank baits.
The M3L is still built on the foundation of MarCum’s very first sonar.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.