The MAG sized 8oz. Super DTM swimbait is a 100% soft lure.

The hottest swimbait to come out of Japan, Jackall designed the Dunkle with one goal: catch the largest bass in the lake. The Dunkle’s subtle kicking action of the tail and the head wobble gives this bait a natural swimming tempo.

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship!

Keep nippers and other key fishing tools exactly where you need them with this guide-approved, tangle-resistant Guide Lanyard.

The Megabass SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all

A heavyweight contender in a crowded field, Jamaica Boa delivers explosive performance that cannot be ignored

Offer predatory fish a vulnerable easy meal with this articulated popper designed to imitate a baitfish sipping at the surface with its body dangling down in the water

The MagDraft Freestyle is the ultimate swimbait for big bass sessions.

Ready to match up with any filleting task, the new Lithium Ion Cordless Fillet Knife produces 80 continuous minutes of runtime without any loss of power.

Omerta Custom Tackle Co. Series II Football jig is designed to be a finesse jig for Smallmouth.

It’s easy to skip a jig when the water’s glass calm and you have all the time in the world, but how often does that happen?

Add scent & color by placing scent in the eye hole of the lure. Locking the scent in place, allowing you to catch multiple fish on just one scent.

The Douglas Upstream Fly Rod Series lineup from Douglas Outdoors brings eight unique, ultra-lite fly rods to the game.

The Eurotackle EPF Minnow 1.3" is a Micro Finesse soft jerkbait with a short but fat body that will make it a compact bait perfectly fitted for ultralight fishing techniques. 

Old School Meets New School With Chocklett’s Feather Changer

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously.

While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years.

The Four Color Wool Yarn Dispenser is the highest quality and can be used with both  regular and X-large sized indicators

The Daiwa Exist G LT Spinning Reel brings a breakthrough toward perfection in this Daiwa reel series.

These toys float and crazy-bounce to activate your dog’s chase and retrieve instinct.

The Hagen's Hawg Trough Ruler makes measuring fish a breeze with its special design that cradles your catch.  Measure fish from 8-30" with 1/4" increments.  Numbers are blackened and easy to read from both sides.

5-mm Neoprene Wading Belt for comfort, new heavy-load buckle for added strength & safety.

Designed to open and close all sizes and materials of split shot.

Adds an additional level of durability to the bottom of your favorite net.