Heddon's popular "splashers" the legendary Crazy Crawler, has been producing big fish for avid users for over half a century.

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to trigger aggressive strikes from bass and other predators.

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pro circuit and club level tournaments across the nation.

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action.

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail.

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance.

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing.

Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice.

The Heddon Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes.

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing.

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market.

The Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a smaller profile.

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake

Small surface bait with ultimate long casting ability & walking action. Predators can’t resist the outstanding surface action emitted by the SB-77.7.

Do you want to attract the largest bass in the lake, from a long way away, and cast a mile?

Whopper Plopper 75 /110 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little man’s complex.

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day.

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone.

Topwater Chaos – Built for Big Strikes! Turn follows into explosive surface hits with this game-changing topwater lure, crafted using 3D scans of a real sucker for unmatched realism.

Scale Boost technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern.

The Jackall Dera Buzz Buzzbait is an explosive tool for targeting fish on the surface of your favorite fishery.

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster.