With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there.

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedback. 

Shimano redesigned the Scimitar Salmon/Steelhead series to be durable yet lightweight and ultra-sensitive to cover a broad spectrum of popular salmon and steelhead techniques while striking an ideal balance of value and performance.

AIRD X is made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction which reinforces the blank and reduces blank twist.

Mad Katz has 1,000's of hours under their belt fishing and testing rods.

From the backcountry to the dock, experience the versatility of the revamped Trout-Panfish II series.

Riversider Rods offer the best performance to price ratio.

With over 15 years of building rods in this category, the Professional Series of spinning and casting rods is designed for the versatile angler of any skill level and is perfectly suited for a wide variety of species and environments.

Salmon and Steelhead specific rod blank tapers and powers. A favorite for Lake Ontario and Lake Erie tributary fishing.

Thanks to its plain carbon Solid Tip the Ultra Fast Action Rise rods offer enhanced taper to not only activate and feel your lure but also detect the bites before the fish detects you.

Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value.

The Bass X series offers an incredible value whether you're a first time bass angler or a seasoned tournament angler.  Available in models and actions for all of your favorite techniques

Featuring a new combination of St. Croix materials and top technologies, superior ergonomics and angler-requested lengths, powers and actions, St. Croix introduces all-new made-in-the-USA Avid Series Panfish Collection for 2023

St. Croix’s panfish series is built upon heritage and angler feedback.

Baseball, barbeque, and bluegill – America’s Favorite Pastime.

Constructed with newly engineered SCII carbon fiber that is both stronger in flexural strength and lighter than its previous formulation.

Eagle Claw Performance Series Salmon/Steelhead Rods built on high-performance, lightweight, balanced, super sensitive blanks.

The St. Croix Black Bass Spinning Rods are fitted with aluminum oxide guide frames with stainless-steel inserts to boost sensitivity for finesse techniques.

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the needs of the multi-species anglers.

Known from coast to coast by anglers for extreme versatility and performance, the Clarus series of rods are capable of targeting an array of species.

These rods offer a perfect action for the lighter lures and lines, especially for trout and panfish fishing.  

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentation, unmatched sensitivity, exceptional strength and durability, and the best componentry.

With actions designed for use in freshwater, saltwater or anything in between, Shimano designed the Clarus F family of rods to offer the multi-species angler maximum versatility.

Avid Series rods feature proprietary St. Croix Rod Technologies IPC, ART, TET, and FRS.