The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish

The Chop Block is adept at generating both a wide, slow glide and a fast, tight chopping action.

The Strike King Spotlight Shim-E Minnow redefines versatility and performance in soft plastics, delivering a unique action that stands apart from anything else on the market.

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait.

The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish.

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined design delivers a distinct and captivating action in the water, setting it apart from the original Rage Swimmer.

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish.

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits.

Innovative design: unique flow through "Flux" rooted design, drives the utmost scent dispersion and quivering action.

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology that creates an ultra-realistic shad imitation.

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling.

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all.

This unique top water bait has all the attributes to catch big fish.

The Evergreen Last Ace 128 is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality.

The Strike King Homing Minnow Swimbait is a pre-rigged bite-size baitfish imitation that allows anglers to simply tie one on and go scoping with pinpoint precision and accuracy.

Designed with Forward Facing Sonar techniques in mind, the Strike King Pinger Minnow is pre-rigged for a flawless presentation every time right out of the package.

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to catch giant smallmouth.

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar.

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance.

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullheads, sculpins, darters, and mud minnows.

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.