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High buoyancy keeps bait in the strike zone Lifelike appearance Great on spinner harness
Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone with Gulp! scent dispersion
Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve
The Aberdeen is a tried and true classic design, used because of its ease of handling and its ability to present different baits.
Needle point with SlickSet Coating for easier penetration Hook Sizing on lead for easy recognition Low profile lead weights for easy rigging Smoke satin finish
Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish attracting flash with its bright willow blade. Eac
This Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications
Not a conventional braid and certainly not a monofilament, thermally fused Fireline changed the fishing line landscape forever! Thermally fused FireLine Crystal combines the ultimate in low-underwater visibility with all of the FireLine benefits.
In 1996, the first “Superline” was introduced, Berkley Fireline.
Berkley PowerBait makes novice anglers good and good anglers great!
Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Berkley® Flicker Shad® performance with an even more exaggerated action.
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action.
Ideal for fishing all your favorite lakes, rivers, and streams
Ribbontail design swims naturally on the fall with twitches and short hops
Great for trolling on spinner rigs Looks, feels and smells like a live nightcrawler Exclusive walleye PowerBait scent and flavor enhanced formula
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch