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The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float.
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking method of the original CountDown®.
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish.
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true.
To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass.
The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble.
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait
At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point.
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly.
Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad.
The RipStop® tail design creates a fast-ripping, flashing swimbait action.
Hand-tuned and tank-tested, the Ultra Light Shad swims with legendary Rapala® action right out of the box.
Mount a single SmartHub independently on a flat surface in several locations around your wheelhouse to easily move accessories where convenient.
Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wanes.
Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price.
The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise lifel
The BX® series from Rapala lets anglers have lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions.