The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action.

A “must-have” tool for any anglers arsenal.

The new Rapala® Ice Rod Protector supports and secures your rod tips and blanks during transportation and prevents line tangles when stored with multiple rod combos.

Designed to remove the maximum amount of slush, the handle extends from 15" to 34", eliminating the need to bend down.

The Rapala Folding Camera Panner is simple and easy to use. The panner expands to 17” diameter to support any size hole on the ice. Works with all size camera cables.

The Heavy Duty Electric Fillet Knife gives you more power resulting in incredible control when filleting even the biggest of fish.

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop.

Featuring three of the most used tools in any angler’s tacklebox, these contemporary designed tools work as good as they look.

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true.

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over.

This topwater bait features an exclusive design that radically alters the action of the lure.