Shimano redesigned the Scimitar Salmon/Steelhead series to be durable yet lightweight and ultra-sensitive to cover a broad spectrum of popular salmon and steelhead techniques while striking an ideal balance of value and performance.

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish.

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tournament-level performance and versatility to cover any technique

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the needs of the multi-species anglers.

Known from coast to coast by anglers for extreme versatility and performance, the Clarus series of rods are capable of targeting an array of species.

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low-profile reels.

Built on the same compact, rigid and versatile platform as the popular SLX baitcasting reel, with the addition of Shimano’s unique DC Braking technology, SLX DC puts no compromise casting performance within every angler's reach.

With actions designed for use in freshwater, saltwater or anything in between, Shimano designed the Clarus F family of rods to offer the multi-species angler maximum versatility.

The all-new Curado DC 200 leverages Shimano's legendary prowess in DC technology while providing anglers up to 40% more line capacity for added versatility and performance with a ride range of baits and techniques.

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology.

Scale Boost technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern.

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the SLX A.

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series.

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish.

Delivering tournament caliber performance for the most discerning anglers, the Shimano Zodias Spinning Rod is redesigned and even better than before.

Redesigned and even better than before, the Shimano Zodias Casting Rods deliver tournament caliber performance for the most discerning anglers.

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning reels

Completely redesigned, the Shimano Sedona FJ Spinning Reel is outfitted with Shimano’s latest technologies to give anglers performance at an unbeatable price point.

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness to enhance performance on the water.

Expanding on Curado's reputation as a do-everything reel, Shimano redesigned and refined the versatile Curado 200 M to be all about big casts on big line with big baits for one thing — big fish.

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods.

Designed for entry and experienced anglers alike, the Sahara series incorporates Shimano’s HAGANE Gear for increased durability with the refinement of SilentDrive technology for smoother reeling performance.

The redesigned SLX lineup features Shimano's proprietary DIAFLASH technology

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites from trophy fish.