Shimano expands its MagnumLite family of spinning reels with the introduction of Miravel, a performance-minded reel built upon a CI4+ body for reduced weight without sacrificing performance.

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market.

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market.

Sienna is a well-balanced, high performance built reel at an amazingly affordable price

Known from coast to coast by anglers for extreme versatility and performance, the Clarus series of rods are capable of targeting an array of species.

The Symetre needs no formal introduction, the name resonates with anglers for fishing performance and versatility.