A revolutionary and realistic crayfish imitation, the Rabid Craw is scientifically designed to capture more bites.

The new Strike King Tumbleweed is here to revolutionize your fishing game.

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action.

The silhouette and action mimics bait fish and crustaceans like no other lure.

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-sized package.

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy!

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes.

Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches?

Rage Tail® technology giving the bait action like no other soft plastic

Its streamlined design allows it to glide effortlessly through heavy cover, making it a reliable choice even in challenging environments.

The Yama Bug is perfect for flipping and pitching, but it can get the job done as a jig trailer and in other scenarios as well.

Large profile, prime for when a larger presence in the water is desired.

Great Lakes Finesse's take the traditional Mini Tube!

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

Whether it is utilized on the back of a jig, or for flipping and punching, the Yamamoto Cowboy’s large, J-shaped legs produce a prominent kicking action, like a cowboy dancing with his chaps on.

Bassmaster Classic® winning profile and action now in PowerBait MaxScent technology!

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet.

It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk.

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence.

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.

The Gary Yamamoto Kreature comes packed with salt and an action that bass can't refuse.

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked.

Compact profile, perfect for for when smaller presentations are key.