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Great Lakes Finesse's take the traditional Mini Tube!
The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff.
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point.
A compact bait with multiple water pushing appendages. Can be texas rigged, carolina rigged, or even used as a jig trailer.
The body shape is ideal for Texas and punching rigs, as well as jig trailers.
The silhouette and action mimics bait fish and crustaceans like no other lure.
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence.
The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water.
They designed this bait to be stealthy and non-threatening with a small profile to catch pressured, conditioned fish.
The ever-popular Skeet Reese design has been taken to the next level
Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs)
The Baby D Bomb is the smaller offspring to the extremely popular D Bomb.
This noisy little beast refuses to be ignored. Designed with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action.
The 6th Sense Hogwalla 5.8 is the latest and greatest hybrid soft plastic. A cross between a lizard and a creature bait, the Hogwalla is as versatile as it gets.
Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches?
Taking a time-tested softbait profile, scaling it down to Ned Rig proportions, and building it from naturally buoyant ElaZtech® material results in a finesse bait that is a necessity for serious bass anglers.
PERFECT SIZE: This small crawdad mimics the size of a very small crawfish
The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail!
Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait.