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The unmistakable Rage Tail pincers simply move like no other. Its versatility is remarkable, and its action is unmistakable
The ever-popular Skeet Reese design has been taken to the next level
Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back of a chatterbait and attached to a Texas-rig.
The Savage Gear 4D Craw has been redesigned with an ultra-realistic profile making it deadly in any environment.
It’s a time-tested and proven producer of big bass and winning tournament strings from coast to coast.
Based on the scan of a real squid, the 3D Swim Squid is as real as it gets.
The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait.
An excellent flip bait, its streamlined design allows it to easily get in and out of cover, and its ribbed body and claws slow its descent to maximize time in the strike zone.
Other than the big, meaty body, we don't know how these unique soft baits got their names.
The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough.
The silhouette and action mimics bait fish and crustaceans like no other lure.
Berkley PowerBait makes novice anglers good and good anglers great!
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait.
Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas-rigging party.
If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy!
The Gary Yamamoto Kreature comes packed with salt and an action that bass can't refuse.
A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every angler’s tackle box.
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch